A young man with short black hair standing with arms crossed, wearing a black t-shirt with a logo on the chest, in front of a beige background.

Anton Lork

Founder & Creative Director

Anton equipped his first camera, the Canon 600D DSLR, and began his creative journey during his teenage years. He found passion within photography and videography, and continuously worked on projects to bring his ideas to life. Anton was also disciplined in sports (i.e. Rugby, Athletics and Cross Country) and earned sports achievements throughout the years. Additionally, he was able to lead and operate the camera during sports events to engage and show people his creative work. 

After high school, Anton pursued his dream by studying at the University of Waikato to graduate with a Bachelor of Communications (MC) - double majoring in Marketing and Supply Chain Management. This enabled Anton to learn how to start his business and become a trusted partner.

Role & Focus

Camera Operation: Professional experience in capturing high-quality content that meets the client's specific needs. Ensuring visuals are clear and visually stunning.

Vision & Strategy: Develop creative concepts and visual identity for campaigns, products, brands - ensuring there is consistency, and in line with the client's needs & objectives.

Client & Stakeholder Management: Present ideas to clients, walk them through concepts (storyboards), and effectively manage and communicate between clients, external stakeholders, and the creative team to achieve outcomes.

Editing:

  • Storytelling and sequencing raw footage, and transform into compelling narrative.

  • Technical assembly using software (i.e. Adobe Premier, Davinci, Lightroom and Photoshop).

  • Audio integration by adding non-copyright music, SFX and ensuring overall sound quality.

  • Enhancement and polishing by performing colour correction, grading to videos and photos.

  • Finalising and exporting to ensure the final project meets technical specifications.

Team leadership: Hiring, mentoring and managing creative teams (i.e. project coordinators and designers) fostering collaboration and protecting their work.

Project Management: Overseeing the entire creative process, brainstorming to final delivery, ensuring projects stay on time, budget, and meet client expectations.